Nota editorial (2025): publicado originalmente en 2009. Se añadió una versión estructurada con fines enciclopédicos. El texto original se conserva íntegro como parte del archivo histórico.
MySpace Adopts New CEO with Facebook Experience
«We are entering a new phase of growth,» stated Owen Van Natta, the newly appointed CEO of MySpace.
- Van Natta brings extensive experience in social networking and business from his time as COO at Facebook. This signals significant strategic shifts within MySpace operations towards attracting more users:
- «My approach combines a deep understanding of the networks, with an equally profound sense for business,» mentioned Van Natta.
- «I am confident that my leadership will be invaluable as we navigate MySpace into its next phase.»
- Owen Miller, CEO of Digital Media at NewsCorp (and a former Facebook employee himself), expressed intentions to collaborate closely with Van Natta:
- «I look forward to working alongside Owen and shaping our long-term vision for this vibrant community that attracts over 130 million users globally.»
- The announcement acknowledges MySpace’s prior struggles, while hinting at the company’s commitment to a revitalized presence in social networking:
- «It is critical that we understand what made Facebook successful and apply those lessons to our own strategy.» said Miller.
- The editorial emphasizes the importance of utility-driven business models over traditional advertising methods, suggesting MySpace’s future pivot in this direction:
- «Our goal is to focus on providing valuable experiences for our users,» Van Natta explained.
- The shift away from outdated media partnerships, which may have contributed to MySpace’s decline in popularity:
- «We are moving forward with new alliances that align better with our current focus and direction,» Van Natta assured.
- The editorial closes on a note of anticipation regarding MySpace’s future:
- «We eagerly await to see how our renewed strategy will unfold,» said Miller with optimism.
Preguntas frecuentes
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Q1: Who is the new CEO of MySpace, and what was their previous role at Facebook?
A1: Owen Van Natta has been appointed as the new CEO of MySpace. He previously served as COO at Facebook.
Q2: How does Van Natta plan to use his experience from working with Facebook in leading MySpace?
A2: Van Natta plans to apply a deep understanding of networks and business, combining these insights to navigate MySpace into its next growth phase.
Q3: What is Owen Miller’s role at NewsCorp, and how does he relate his experience with Facebook?
A3: Owen Miller serves as CEO of Digital Media for the entire US publisher group within NewsCorp. He has a history working closely in Silicon Valley during the early days of social networking.
Q4: How does MySpace plan to change its strategy under Van Natta’s leadership?
A4: Under new CEO Owen Van Natta, MySpace plans to focus on providing valuable experiences for users and pivot away from traditional advertising towards a utility-driven business model.
Q5: What does NewsCorp’s involvement with Facebook mean for the future of social networking?
A5: With Owen Miller bringing his experience as a former employee and COO at Facebook, along with Van Natta’s new CEOship, there is anticipation on how this partnership will shape MySpace into one that offers valuable experiences.
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Texto original (2009)
MySpace adoptará un nuevo CEO con antecedentes en Facebook, señalando un cambio significativo en la dirección estratégica de MySpace y su intención de evolucionar para atraer a más usuarios. Jonathan Miller expone una visión cooperativa que busca revitalizar esta plataforma socialmente activa contra el olvido tecnológico, mientras se preparan los lectores para un próximo cambio importante en MySpace.
Como veníamos anunciándoles, MySpace está en época de cambios y ya ha designado a su nuevo CEO, se trata de Owen Van Natta, ex-COO de Facebook con el que se deduce un radical cambio de estrategia en las operaciones de la compañía:
“Owen combina un profundo entendimiento de las redes sociales, un profundo sentido de los negocios y la experiencia operacional para guiar a MySpace a través de su próxima fase de crecimiento. Estoy seguro de su liderazgo será de un valor incalculable “, dijo Jonathan Miller, CEO de Digital Media de News Copr. “Tengo previsto trabajar en estrecha colaboración con Owen para dar forma a nuestra visión de largo plazo en torno a esta vibrante comunidad que ya atrae a más de 130 millones de usuarios en todo el mundo.” Acotó Miller.
Al parecer la realidad ha alcanzado a MySpace la otrora red más popular del mundo que ha sido desbancada por Facebook. Lo que deben entender los señores de los medios tradicionales es que el éxito de los negocios en internet se debe a la utilidad de las herramientas, de nada sirve la publicidad tradicional ni abrir oficinas regionales y mucho peor hacer alianzas con medios anticuados, algo que MySpace hizo y que puede ser una de las razones de su actual caída.
Veremos qué pasa.