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Google’s Manipulation of Search Queries: Unraveling the Deception

3 octubre, 2023
In the ongoing antitrust case against Google, revelations show the company’s secret efforts to boost profits. This includes an internal slide detailing changes to its search algorithm, particularly a “semantic matching” overhaul that alters queries to generate more commercial results. Google’s manipulation of queries benefits the company financially but harms users and advertisers. The practice is largely imperceptible, contributing to Google’s over 90% market share dominance. The deceptive tactic undermines search engine quality and drives up advertising costs.

Dont be evil Google motto
Dont be evil Google motto

1/ 💡 Startling revelations in the antitrust case against Google expose the company’s profit-driven tactics. An internal slide revealed alterations to its search algorithm, prioritizing commercial results. #GoogleAntitrust

2/ 🔄 Google’s manipulation of search queries redirects users, generating more revenue for the company. This practice, largely unnoticed, impacts both users and advertisers negatively. #SearchEngineManipulation

3/ 🕵️‍♂️ The deceptive tactic gives Google a market share of over 90%, cementing its dominance. Users are unknowingly subject to skewed search results, undermining the integrity of the search engine. #GoogleDominance

4/ 💸 While Google benefits financially, users and advertisers bear the brunt of this manipulation. Advertising costs rise, and search quality deteriorates. The need for transparency and fair competition is evident. #FairSearchPractices

5/ 🌐 It’s crucial to scrutinize Google’s practices and advocate for a level playing field in the search engine market. Transparency and accountability are essential for a healthy digital ecosystem. #SearchEngineFairness #TechEthics

See more at Wired